Loire: How Forez is preparing to welcome tourists this summer

"We have a relatively extraordinary playground," smiles Robert Regeffe, vice-president of Loire Forez Agglomeration (LFA) in charge of tourism.

A conviction shared by Jean-Charles Pornon, director of the Loire Forez tourist office. They both highlight the progress made since 2017, when the inter-municipal authority assumed responsibility for tourism. "Tourist behavior has completely shifted. We've shifted our paradigm, turning more toward socio-professionals to develop our offerings, rather than staying solely in our offices...

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