Rhône. They launch their waste collection tour of France by surfing social media trends.

Making waste collection fun and attractive can seem like a challenge. It's a challenge Hugo Benadda and Noémy Coquard decided to take on upon their return from a nine-month trip to Southeast Asia in 2024. "In Thailand, we made videos for the Thai population: as tourists, we expected idyllic landscapes."

But there, the couple "walked through the trash." They decided to talk about this issue on Instagram and TikTok. "In a few months, we gained 80,000 followers."

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