In Milan, the 'Colorefuture Parade' features music and colors to discuss crucial issues.

Milan – September 23 (Adnkronos) – The 'Colorfuture Parade', the first urban parade, debuts today in Milan, September 23, 2025. Promoted by Felicia, a brand of Andriani, a Benefit Corporation, with the participation of WWF Italy, Legambiente, Kyoto Club, and the Green Heroes, the event represents a unique moment of convergence between citizens, associations, and businesses to discuss the crucial issues of our future.

The highly anticipated live show by international musician Jimmy Sax, who will lead the parade with his saxophone alongside 300 performers, is also scheduled. He will also perform a concert open to all at the Biblioteca degli Alberi in Milan.

The 'Colorfuture parade' aims to bring sustainability back to the center of public debate at a crucial and decisive moment, using a language capable of reaching and engaging a broad audience. "With our brand Felicia," says Michele Andriani, President and CEO of Andriani, "we wanted to promote this initiative to foster a new culture of impact. The parade is a concrete demonstration that a company can, and today must, serve the common good and champion the collective interest."

The event will see the participation of leading Italian associations that have been working for years on major environmental and social challenges. As Eva Alessi, Sustainability Manager for WWF Italy, states, "Our time requires initiatives like this. Today we are facing a global emergency and we must not let our guard down: we have already crossed seven of the nine Planetary Boundaries, the threshold of 1.5 degrees of global warming compared to the pre-industrial era will be exceeded by 2024, 75% of the Earth's ice-free surface has been significantly altered, and global wildlife populations have declined by 73%."

During the day, a public talk will be held at Milan's Biblioteca degli Alberi, featuring Michele Andriani, Eva Alessi (presenting the latest data on planetary boundaries), Francesco Ferrante (Kyoto Club), Angelo Gentili (Legambiente), and Giuseppe Morici (manager and author). The "Move for More" Manifesto and its four pillars—Biodiversity, Well-being, Inclusivity, and Sustainability—will be the central theme. This collective declaration of intent serves as a shared vision and compass for the future; a call to assume individual and collective responsibility, emphasizing the role of businesses in driving change.

In addition to international saxophonist Jimmy Sax, the orchestra conductor Vincenzo Sorrentino will also be on stage, and together with the Symphonic Dance Orchestra they will create an explosion of rhythm capable of transforming the power of movement and the joy of participation into music.

According to musician Jimmy Sax, "Music," he emphasizes, "is a universal language, capable of uniting people beyond words. We will experience a unique and extremely engaging performance together, with joy and happiness as the common thread. For me," the musician concludes, "it will be exciting to be part of a shared vibration, and it's a privilege to contribute to an event that speaks of change and the future of our planet."