Hyundai Unveils Compact Electric Vehicle Concept THREE

Category: ELECTRICAL ENERGY , ENERGY AGENDA - Date: September 9, 2025

Hyundai has unveiled Concept THREE, its first compact electric vehicle concept under its IONIQ sub-brand.

Hyundai Motor Company unveiled Concept THREE, its first compact electric vehicle (EV) concept under its IONIQ sub-brand, at IAA Mobility 2025 in Munich. This significant unveiling highlights Hyundai's ambitious plans to introduce electrified models in the rapidly evolving global market. At IAA Mobility 2025, Hyundai also showcased its entire EV lineup, sharing its electrification strategy as it plays a leading role in Europe's clean energy transition.

Concept THREE

Hyundai highlighted the next step in the brand’s electrification journey with the concept it showcased at IAA Mobility 2025. Concept THREE, an innovative compact electric vehicle concept, signals that Hyundai is moving towards a new vehicle segment that will complement its existing medium and large-size electric vehicle models. Demand for compact electric vehicles has increased in Europe due to urbanization, sustainability regulations, and the need for space-efficient solutions. With Concept THREE, Hyundai demonstrates its readiness to meet this demand by leveraging its advanced electrification experience. Concept Three is 4,287 mm long, 1,940 mm wide, and 1,428 mm high. This concept, which sheds light on the designs of the brand’s future electric models, has a wheelbase of 2,722 mm.

Concept THREE's innovative design underlines the brand's aim to offer an accessible and emotionally compelling experience.

"Returning to IAA Mobility after a four-year absence is a true milestone, and such an opportunity deserves a landmark car. Concept THREE represents the next step in Hyundai's electrification journey. With its compact dimensions and Art of Steel design language, it embodies our vision of offering practical, accessible, and emotionally compelling mobility," said Xavier Martinet, President and CEO of Hyundai Motor Europe.

Design Highlights

Art of Steel transforms the strength and flexibility of steel into a sculptural design language. Inspired by Hyundai's advanced steel technologies, the design symbolizes natural formability while simultaneously creating awareness with fluid volumes.

– Aero Hatch: Softened body lines create spiral forms using three main surfaces. Intersecting lines from the front to the rear add visual elegance to the concept. The Aero Hatch profile emphasizes urban versatility by offering a distinctive roofline combined with aerodynamic efficiency and a vertical tailgate.

– Parametric Pixel: Concept THREE features parametric pixel lighting on both the front and rear. The pixels are now more expressive, creating a gradient that adds depth and visual rhythm to the overall design.

– Material-focused design: The exterior design features anodized steel, reflecting the spirit of Hyundai’s Art of Steel design language.

– has an effect finish. Lemon yellow windows and matching wheels create a lively connection between the exterior and interior, while the cabin is complemented by softer yellow and grey tones.

– Interior: The cabin design is simple to create a warm, intuitive and calming feeling.

– Customizable Experience: The modular “Bring Your Own Lifestyle (BYOL)” philosophy offers personalized experiences that allow users to personalize their journey.

– Mr. Pix: Mr. Pix, an iconic character integrated throughout the vehicle, evokes curiosity, joy, and emotional connection, providing entertaining storytelling with “hidden surprises” and interactive design elements.

– Sustainability: The interior features sustainable materials such as ocean-sourced fabrics and lightweight aluminum foam. These materials offer premium design while also underscoring the brand's long-term vision to reduce environmental impact.

A Strategic Market for Hyundai's Electrification Journey

Hyundai sees Europe, with its diverse cultures, advanced environmental policies, and urban mobility needs, as a hub for innovation in the electric vehicle era. The region's demand for compact and sustainable vehicles places Europe at the heart of the company's global electrification ambitions. Approximately 80 percent of Hyundai models sold in Europe are manufactured there, reflecting the brand's deep integration and ability to develop region-specific solutions.

Key elements of Hyundai's European electrification roadmap

– Expanded Electric Vehicle Portfolio: Offer an electric version of every model in Europe by 2027 and launch 21 global electric vehicle models by 2030 to meet users' diverse mobility needs.

– Hydrogen Innovations: Developing hydrogen fuel cell technology as a clean energy solution for future mobility.

– Sustainable Production: Transitioning European production facilities to renewable energy while expanding the integration of recycled and sustainable materials into vehicle designs.

Published by: Alperen ERTAŞ- [email protected]