Addressable TV: New Ways to Recruit Employees

Addressable TV makes it possible to deliver personalized advertising content directly to specific target groups. While with traditional TV advertising all viewers see the same spot, with ATV different advertising messages can be sent to different households at the same time.

The basis for this is HbbTV technology (Hybrid Broadcast Broadband TV) , which combines linear television with Internet functions. This allows smart TVs to be supplied with targeted advertising content based on demographic characteristics, geographical locations or interests.

Addressable TV is not only suitable for large companies. Craftsmen can also benefit from this modern form of advertising, as they can specifically address regional target groups - and at an affordable cost. This option makes addressable TV an attractive choice for small and medium-sized companies.

For SMEs such as electrical companies or training companies, addressable TV is ideal for reaching potential customers or trainees in their area. ATV offers an ideal solution for advertising their products and services effectively, modernly and, above all, in a targeted manner, namely in the respective region. The combination of TV reach and personalized messages ensures that the company maintains a regional presence.

In times of a shortage of skilled workers, addressable TV can help companies target potential employees. Personalized advertising messages increase your chances of attracting the right talent.

trainee recruitment

Recruiting trainees via television was not a realistic option until now - the costs were simply too high. And how is a small company supposed to manage a TV advertising campaign? In practice, it's hardly feasible. But addressable TV is changing that. This technology enables targeted advertising with minimal effort and manageable costs. This opens up an attractive opportunity for electrical companies in particular to specifically target potential trainees in their region and thus effectively secure the next generation of skilled workers. And often the candidate doesn't even have to see the advertising themselves. Parents or relatives are made aware of vacant trainee positions in the region and pass the information on.

At elektro.net we offer you tailor-made ATV packages that are specifically tailored to the needs of the electrical industry. Whether you want to win new customers, recruit employees or strengthen your brand - our partner will help you develop the perfect campaign.

• Consulting: Our partner helps you analyze your target groups and develops a strategy that fits your goals.

• Implementation: Our partner creates your advertising materials and places your campaign in a targeted manner.

• Measuring success: You receive detailed reports to track the success of your campaign.

Addressable TV is not just a trend, but a revolution in the advertising industry. It offers companies the opportunity to combine the reach of television with the precision of digital advertising.